Hi, Tell us your name, what you do, and about your business.
Hi, My name is Yasmine Khater and I am the lead researcher and sales coach at the Sales Story Method. We run the Sales Fit Lab Online to support leaders, sell with ease, and without the sleaze.
We also have the Remote Sales Kit, self-study programs to help those struggling selling online get your next (or first) three clients online, check out
What’s your own background? Were you always proficient in this business, or did it just strike your mind one fine day?
I have a background in Integrated Marketing Communications and Psychology.
I think business is a learning process, and there are a lot of things you need to tackle emotionally before you grow. I have had to make mistakes and learn how to set up systems, how to hire, how to delegate work, etc.
What went into designing the initial product? Can you take us through the actual process?
Developing programs comes from disseminating my learnings, developing models and tapping into psychology, sports and spirituality.
Talk us through the process of the launch of your business
When I was running my video production agency, I started getting requests if I could conduct training. I had been teaching entrepreneurs in my first business how to sell through, but never thought to teach corporates.
After I facilitated my first one I realized that teaching and education is my calling. The universe gave me a sign because I got rebooked to do three more workshops.
When I decided to launch my training business full time. I left and started off by having a few faces to face conversations and then signed my first 40K contract.
Even though I was book solid, I actually started for 8 months without a website.
How is your repeat customer rate like? Can you take us through how you attract and retain customers?
We have at the moment a 40% repeat client rate. But we have also only been in business for 18 months, so many of them are still negotiating the repeat contract.
We attract clients by:
- Speaking at events
- Being active on LinkedIn
- Repeat clients
What is the current situation? How do you see yourself in the next 12 months?
We just hired a Facebook ads manager so will be driving more from paid ads and launching more virtual programs.
We have optimized and improved our current corporate offerings and want to continue to improve our SEO and Google AdWords so we can move ahead with that.
As a woman founder, do you see this as only financially uplifting? Or otherwise too? If yes, then how?
I do see business as a financial uplifting experience, it is the best form of personal growth you can ever have and constantly being humbled by all the stuff you continue to learn.
What tools or services did you use?
- Active campaign
What are your key challenges today? How are you planning to tackle those?
Obviously COVID has changed the way our business runs. We have had to adjust online and also leverage a lot more automation to improve and increase our customer experience.
Which are some resources, books, articles or podcasts that have been useful to you, and would share with your readers
- Built to Sell: Creating a Business That Can Thrive Without You Book by John Warrillow
- Kathrin Zenkina – Manifestation Babe
Many times, women feel that businesses are only for men. What’s your take?
Business is for problem solvers, there is no difference whether you are a man or a woman. The challenges in growing might mean that women have a lot more money and sales blocks than men do. But for those who have the desire to be in business, they start and invest in learning how to master these areas.
Looking to kick start your own venture?
Hi! This is Misha.
I interview women founders in building profitable businesses
My idea is for other women to get inspired by these actionable tell-all stories and start their own profitable enterprises.
I am hugely inspired by inspirational interview series starters like IndieHackers, StarterStory by Pat Walls, Failory, SpaceBandits and have put significant efforts in reaching out to women founders in order to get started.