Hi, Tell us your name and what kind of Unique Luggage Tags do you make?
My name is Rebecca Wilson and I’m the owner of YourBagTag, LLC. My company makes and sells personalized & unique luggage tags and custom identification and equipment tags for multiple industries, the largest being scuba diving.
Revenue for this company is usually from 7K-15K per month. I started the business 14 years ago in a small area of my home.
What’s your own background. Were you always proficient in this business, or did it just strike your mind one fine day?
I have a BA in Business and worked as an administrative assistant until I had children and then I choose to stay at home and raise my boys. I have always been very detail-oriented and learned my sewing skills as a young girl.
I continued to use those skills throughout my life. As my children got older, I was able to take classes in pattern making, a master textile program and more.
What went into designing the initial product? Can you take us through the actual process?
My first product was a ribbon handle luggage tag. A friend brought me a sample of a luggage identifier with an embroidered initial. She wanted to know if I could make them for Christmas presents.
I looked at the sample and said I’d make with improvements. I designed the tag with an opening to insert all your personal information. My husband looked at the product and said, “I think you could sell those.” He designed a website and I was off and running.
I’ve added products and handle options over time, about 8 years ago my husband came home from a Dive trip and asked me to design a name tag for his buoyancy compensator (BC) which I did. The BC Name Tag has become one of our most popular products.
How is your repeat customer rate like? Can you take us through how you attract and retain customers?
Our repeat customer rate is 34%. Remarkable customer service is very important as a small company, most of my business comes from word of mouth recommendations from my customers. We maintain a healthy direct email list and offer a monthly email highlighting new products and special offers.
What is the current situation? How do you see yourself in the next 12 months?
The business continues to grow, we just expanded our workspace. We have enjoyed an average 10-18% growth in sales year over year for all but one year in our business history. The company has never carried any debt.
For me, this business was a very workable way for me to help fund college expenses and now to help with retirement savings. I enjoy the business and flexibility of schedule it offers.
What tools or services did you use?
We host our website on the Shopify e-commerce platform as it allows us to add various custom components needed for our specialized business.
Throughout the years, we have used and continue to use various contracted specialized services for things like contract writing, creative design for an icon/logo development, and setting up our financial accounting software.
Which are some resources, books, articles or podcasts that have been useful to you, and would share with your readers.
Here are a few resources I have found helpful and inspiring:
- Simon Sinek
- Seth Godin
- Austin Kleon
- How I Built This – Podcast
- Small Business War Stories – Podcast
- Shopify Blog and Podcast
Many a time, women feel that businesses are for only for men. What’s your take?
Businesses can be owned by women or men, I haven’t experienced a benefit one way or the other. My husband is an integral part of my business. Our skill sets complement each other.
Looking to kick start your own venture?
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I interview women founders building profitable businesses. 😃😃
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I am hugely inspired by inspirational interview series starters like IndieHackers, StarterStory by Pat Walls, Failory, SpaceBandits and have put significant efforts in reaching out to women founders in order to get started.