Hi, Tell us your name, what you do, and about your business.
I am Jane Garber-Rosenzweig, Principal and founder of Gable Lawyers. The firm is a boutique firm, specializing in business law and franchise law.
The firm has operated for over 4.5 years and continues to grow. Gable Lawyers has a fixed fee structure for all files, so there are no surprises.
Gable Lawyers has strived from the day it opened its doors to provide exceptional legal service. Gable Lawyers is a new age modern law firm in all senses of the word.
What’s your own background. Were you always proficient in this business, or did it just strike your mind one fine day?
I was born in Kiev, Ukraine (or as it was then – the USSR). I came to Australia in December 1993 at the age of 14.
I successfully completed VCE at Melbourne Girls College and went on to do a Bachelor of Commerce / Bachelor of Laws degree at Monash University.
It was never my intention to become a lawyer. I decided in my last year of University to get formally qualify as a lawyer and then to go and work in insolvency in one of the accounting firms.
However, at the end of my graduating working year, I stumbled upon franchise law and have since stuck to the law. I worked for other law firms for over 10 years before deciding to take the plunge and open my own firm. I have not looked back since.
What went into designing the initial product? Can you take us through the actual process?
I had the name “Gable Lawyers” registered since 2004, even though it opened its doors in 2014. I decided early on that I wanted to operate my own firm, with my own rules on billings and customer service.
However, I have always believed that to run a successful law firm, you must get experience elsewhere.
Opening the doors of Gable Lawyers was not hard, staying afloat initially was. I sourced a serviced office, created a Xero account, build my own website, and created social media channels.
I also had to comply with certain rules and regulations for lawyers when running a law firm as well as get insurance.
Talk us through the process of launch of your business
I used my social media connections to promote the opening of my firm. I also was writing a lot of articles at the time, so it was, in itself, free publicity.
How is your repeat customer rate like? Can you take us through how you attract and retain customers?
Exceptional customer service coupled with a fixed fee approach to all matters is my key to success. Many of my clients have returned to me when buying or selling businesses, creating new businesses or assessing business opportunities.
My clients also continue to recommend me to their friends and families.
I hardly do any advertising. Instead, I write content such as articles in well-known magazines in the areas of law which I practice in. Customers read articles as part of their research of the industry and approach me, as a result, to represent and assist them.
What is the current situation? How do you see yourself in the next 12 months?
Currently, Gable Lawyers is expanding. In the next 12 months, the goal is to double the revenue.
As a woman founder, do you see this as only financially uplifting?
Gable Lawyers has not just offered me financial freedom. It has provided me with flexibility and the ability to attend to my family, to be a present mother, and to be able to balance all aspects of my life.
What tools or services did you use?
I used an online domain and company registration services. I have engaged social media managers on an ad-hoc basis. I have joined many Facebook groups which have helped me to grow.
What are your key challenges today. How are you planning to tackle those?
Getting new clients is always and will always be a challenge. I have worked hard on nurturing relationships with referrers and other lawyers.
Which are some resources, books, articles or podcasts that have been useful to you, and would share with your readers
I listened to some of the biggest entrepreneurs as to what they went through before they made it for inspiration.
Many times, women feel that businesses are for only for men. What’s your take?
I completely disagree. I work within an industry, which 10 years ago was very male-dominated. It is not easy to work in but you just have to make the most of it regardless of surroundings.
Looking to kick start your own venture?
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