Hi, Tell us your name, what you do, and about your business.
Lara Gray. I’m the founder of Connect Closer, an app that installs healthy habits into the heart of every relationship. It tackles the disconnection that grows between partners over time by making the relationship a priority on a daily basis.
What’s your own background. Were you always proficient in this business, or did it just strike your mind one fine day?
I’ve been working in digital product development for over 15 years. The last 6 years have been focussed on health, fitness and self-improvement apps.
When I started experiencing disconnection in my own relationship after the birth of our second child I wondered why there were no apps to help improve the health of my romantic relationship when there was so much in the physical and mental health space that had been proven to be so effective.
What went into designing the initial product? Can you take us through the actual process?
Meeting relationship councilors and psychologists to discuss the concept and content, designing wireframes, running an MVP test through Facebook Messenger with 10 couples to test the concept and content, finding and engaging developers.
I’m now planning a beta test of the first build with real couples and a designer is polishing what I’ve done so far.
What is the current situation. How do you see yourself in the next 12 months?
Aiming to launch a beta trial this month. In 12 months ideally, we have thousands of happy couples using ConnectCloser across multiple countries.
As a woman founder, do you see this as only financially uplifting? Or otherwise too? If yes, then how?
As a woman founder, I understand the problem ConnectCloser is aiming to solve intimately. It’s a really hard life stage for women – having children, working, maintaining relationships.
Knowing the problem and being the target market gives me great confidence in the solution I’m designing.
What tools or services did you use?
I use multiple services but the highly used ones are –
Which are some resources, books, articles or podcasts that have been useful to you, and would share with your readers
The Lean Start Up book
Many a times, women feel that businesses are for only for men. What’s your take?
I don’t think that’s the case. Women can be incredible entrepreneurs and business owners. Many women are excellent communicators, awesome at multi-tasking and inspiring leaders – key qualities required for running a successful business.
Looking to kick start your own venture?
Hi ! This is Misha ?
I interview women founders in building profitable businesses??
My idea is for other women to get inspired by these actionable tell all stories and start their own profitable enterprises.
I am hugely inspired by inspirational interview series starters like IndieHackers, StarterStory by Pat Walls, Failory, SpaceBandits and have put significant efforts in reaching out to women founders in order to get started.